INSPIRED by the coastal subtropics of the north coast of NSW, Australia and the amazing indigenous products of Australia. 

Not just amazing to taste, but their beneficial properties have been part of aboriginal knowledge for millennia.

beneficial. is an independent project that grew from Victoria+co, our former Aspen cafe, and draws on our background with Australian native botanicals and their health benefits.

We grow our premium lemon myrtle, anise myrtle, rosella, white galangal, turmeric on our family farm. All are sustainably grown without chemicals, carefully dried for maximum flavor and color retention, hand blended and packed.

We are passionate about sharing these beautiful superfoods that not only taste amazing, are beneficial to your health and well being.

We could rattle on about ancient knowledge and science, but at the end of the day, you want to feel good within yourself and share with your friends, and that's what beneficial. is all about.